PARK INN BY RADISSON

branding / web
CHALLENGE

Think Planet is designed to help the Rezidor Hotel Group reduce energy consumption by 25% by the end of 2016 and Lumi the Firefly forms part of this initiative. Lumi was chosen to form the basis of an illustration for a new children’s menu design.

SOLUTION

The new children’s menu design has a child friendly quiz and crossword on one side, helping children to think about ways to save energy, and plenty of space to colour in Lumi and friends on the other.

RESULT

The new menu was rolled out across the Park Inn by Radisson and Radisson Blu estate, standardising menu design in the UK and Eire.

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